Now that the General Election campaign has reached the stage of proceedings where each party, beginning to panic, has thrown in the towel so far as any kind of pretext of debate is concerned and are instead behaving like squabbling toddlers, it seemed particularly apt to explain why I’ve generally given up listening to any kind of election coverage and am taking a new approach to election education.
The mode of speech and language of campaign can be particularly off putting, with Radio 4’s Dead Ringers recently likening David Cameron’s mode of speech to that of a parent talking to an eight year old child who is refusing to put on their pyjamas. The station has also provided us with a very helpful (and all too accurate) guide to election speak.
On a personal level, the much used phrase ‘Hard working families’ has confused me. I suspect that it really means ‘Nuclear families [2 parents, married, with two children] where the father works and the mother either works or is a housewife’, and if so, it’s a bit narrow to say the least. I am single, have no children, live alone, work full time. I think this therefore places me in the ‘Woman who is not really a woman’ category so far as most political parties are concerned. This doesn’t mean I don’t have a family, it just means I’m a single person household. So far, so alienating…
Another quandary, and one which is a particular feature of a UK General Election campaign, is that while the UK political culture, and media culture is steering us more and more towards the US system of personality politics, as a work colleague remarked on Saturday, we are not being asked to vote for a leader of a political party on our ballot papers, unless we happen to live in their constituencies. We are being asked to vote for local representatives of a range of political parties.
So far, I’ve received a lot of literature from the Labour party, plus one piece of literature from the Liberal Democrats and one from UKIP. The Liberal Democrat representative is currently a councillor on the local council, and rather shot himself in the foot by telling me, via his flyer, what a great job he’s been doing on the council. My thought, after finishing reading, was therefore ‘I’m not going to vote for you as an MP because, by the sound of it, I’d be better keeping you as a councillor because it sounds like it would be a shame to lose you’. UKIP, meanwhile, spent the first paragraph of their flyer listing all the various districts of Manchester they had lived in. Which seemed an odd thing to do given they are standing for a ward in Stockport. I didn’t read any further. Labour were writing from a point of view of already holding the seat, and the local council seats, so their output has been more prolific and more locally focused.
Which brings me to my own peculiar dilemma.
In 2010 I moved house 1 week before the General Election and, not thinking to register as a postal voter, ended up getting up very early in the morning on election day to travel 1 hour by bus to vote in my old ward before work, it having been too late to change wards. My old ward was a (fairly) safe Liberal Democrat seat, which has traditionally always been a two horse race between the Lib Dems and the Tory’s. The Lib Dems kept the seat.
My current ward is a safe Labour seat, and as a disillusioned Lib Dem voter I am currently deciding whether to vote Labour or vote Green. I don’t have, or watch, TV, so I’ve been getting my election information from radio, print and internet media. And I’m not finding it very helpful or very informative. My dad watched part of the first TV debate but got frustrated and turned off about halfway through, so it doesn’t sound like I’ve been missing out by not having/watching TV.
Because my ward is a safe Labour seat, and I’m not massively averse to them keeping it, and because we have the first past the post system, it really doesn’t matter a toss which way I vote because Labour will win anyway. But I vowed never to vote Lib Dem again after the 2010 election, and then caved in with the European Election last year and voted for them in the hope that they’d stop UKIP winning the North West. They didn’t, and I was really angry with myself for voting tactically rather than on principals and beliefs. Therefore, I’m determined to vote on principals and beliefs this time.
It occurred to me on Saturday night, following the conversation with my work colleague, that the best way to decide once and for all ahead of Thursday who to vote for would be to download both parties manifestos online and read them both ahead of Thursday. No silly stunts, no sniping, slightly less soundbites. Only then can I exorcise the playback of Natalie Bennett having a meltdown on a phone in, Ed Miliband being mobbed by a hen party, and put aside the fact that the Green party haven’t flyered me or knocked on the door (no one knocks on our door: it’s flats, no one does flats) and the fact that my local Labour MP has clearly been busy locally, but still tends to be dismissive 9 times out of 10 when I write to her about issues affecting me.
I am currently 9 chapters into the Green Party manifesto, and it’s an encouraging read so far. It seems to be a manifesto founded on an ethos of hope, which is strong contrast to mainstream politics, much of which these days (particularly the Tory’s and UKIP) seems to be founded on an ethos of spite. I’m planning to finish reading it today and get onto reading the Labour one tomorrow, so I can’t compare at this stage, but that said, I can tell from the layout and aesthetic feel of the two manifestos that the Green manifesto was designed to be read in its entireity and the Labour manifesto probably wasn’t. I’m basing this assertion on the fact that the manifesto page of their website gives you the option (prominently displayed) to select those issues that matter to you and create your own manifesto by doing so, whereas the link to the full manifesto is much less prominently displayed. The full manifesto also looks less good.
I’m trying not to be influenced by this, but I do wonder about the thinking behind it. Is it that the Labour party realise most people are too busy to read a full manifesto? or is it that their campaign is built around trying to attract voters on specific issues rather than on the full package? Tricky…